Colorado Brewery Faces Unprecedented Merchandise Demand After Nightclub Shooting Heroics (For Better or Worse)

The brewery is owned by the Fierro family, many of whom were on site at the Club Q shooting in November 2022 in Colorado Springs, where a gunman opened fire in the LGBTQ+ bar, killing five people and injuring dozens more.

"Everybody in there was doing something heroic," Rich Fiero, who reportedly helped stop the shooter, told Denver 7. "Every single person, whether it was hiding, hiding with someone, keeping someone alive, running to get help, or bringing in help. We went to a club that night not expecting to have anything changed. We're just going to go through Thanksgiving, do all those things. And all of a sudden, our world changed."