Colorado Brewery Faces Unprecedented Merchandise Demand After Nightclub Shooting Heroics (For Better or Worse)
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As a way for people to show their gratitude toward the Fierros, they started buying up every piece of merchandise from Atrevida that they could, resulting in "tens of thousands of merchandise orders," which overwhelmed the business.
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"It was a blessing, right," Fierro told Denver 7. "But then it became kind of a hard thing for us to manage because we've never dealt with that quantity or that amount of stuff. It's not stuff we make, so I couldn't just ramp up production. I was like, 'I have no idea where to find it.'"
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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