Word of Mouth
Building brands
with edible promotions
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There are any number of explanations for the popularity of food products, and countless ways to incorporate them into your promotions, but as Alvey explained, the best reason is also the most obvious. "I think [it] is pretty simple—good food is universally loved," she said. "It can be difficult to find rewards or incentives that target certain individuals or groups. The great thing about food is that it gathers people and gives them a reason to come together. That's why food makes perfect sense for events and parties, but also as thank-you gifts and rewards. It's easily shared and beloved by all."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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