Word of Mouth
Building brands
with edible promotions
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"It's all about completely custom products today," explained Cassie Alvey, sales director for Mrs. Fields Gifts, Salt Lake City. "It's not enough anymore to put a logo on a generic box. We have the capability to delve deeper into brands and themes by creating one-of-a-kind packages of any size, shape or scope, from sketch to production, that will really resonate with the audience."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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