Word of Mouth
Building brands
with edible promotions
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After all the holiday hulabaloo is over, don't think your opportunity to sell these products has ended with it. "[While] edibles are typically thought of as a fourth-quarter opportunity, we entered this market to offer distributors a year-round opportunity to sell our products ... so they could expand their profit-making opportunities with existing customers rather than only knocking on new doors," said Shechtman.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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