Word of Mouth
Building brands
with edible promotions
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Sheila Shechtman, founder and CEO for Gifted Expressions, East Hartford, Conn., confirmed this sentiment. "I don't think there are trends in great tasting foods as it relates to edible promotions. For us, the trend is new and creative packaging and the keepsake value of the containers," she said.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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