Word of Mouth
Building brands
with edible promotions
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Alvey noted that distributors should look to trusted brands. "A well-known and respected brand will get the attention of your clients and on the back end can save you the trouble of complaints." Just as important is working with a supplier that can meet the custom needs of your client. Said Alvey, "If your client has very specific requests and needs, don't feel like you have to achieve them on your own. A good supplier is there to help you and meet your needs regardless of the request."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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