Branding the Bank
How to market for banks using presentation folders and awards
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Consider the Recipient
Always know who the awards are being given to, and tailor your client's choices to that. "The best advice I can share is this: choose an award that the recipient will enjoy," Lehnert said. "Consider the taste and preferences of the recipient in terms of color and style, then include a personal inscription and a heartfelt message or quote. The more personal the award is, the more the recipient will appreciate it," she said. "After the recognition event is complete the recipient has the award to remind him or her of he event and occasion. It becomes a lasting symbol of achievement. A little extra thought on the front end has big payoff for the recipient on the back end."
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Michael Cornnell
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