Branding the Bank
How to market for banks using presentation folders and awards
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Add Value
Adding value to an item, especially calendars or folders, is a great way to make sure end-users hold onto them. "I am a big proponent of promoting 'ADDED VALUE' whenever presenting calendars and presentation folders," Martin said. "Anytime you can add value and give the recipient of the item more of a reason to hang on to it, you have given the advertisers more bang for their buck. For example, by simply putting a loan amortization chart under a calendar pad or someone on the product, you've given them a reason to keep it." He mentioned tip charts and coupons as other useful value-adds to include.
0 Comments
View Comments
Michael Cornnell
Author's page
Related Content
Comments