Branding the Bank
How to market for banks using presentation folders and awards
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Showcase Perfection
When helping a financial client pick an award, there's one design detail you should steer them toward—perfection. "Financial institutions are professional environments, so I would suggest an optical crystal award for this audience, because it is completely flawless and the highest quality crystal available," said Audra Lehnert, Crystal D, marketing coordinator, St. Paul, Minn. "Awards come in a wide variety of shapes and sizes, so clients have a deep selection to choose from. Crystal D offers a variety of imprint options for our optical crystal awards. Distributors and their end-users can choose from a deep etch, 3-D image, an engraved or sublimated plate, or a four-color process called Illumachrome."
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Michael Cornnell
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