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But despite increasingly technical properties, fit will always be the deciding factor for women's apparel. In the effort to maintain what Robinson called "curve appeal," it's important to remember there's a niche within a niche. Waterman was quick to point out that being able to accommodate multiple sizes within a women's golf promotion just might make the sale. "While that tight, little cotton-spandex polo might look cute in a catalog, it may not be a good fit for everyone," he said. "Distributors need to think about the fit for all of the women participating in the promotion."
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Christen Gruebel
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