You don't have to be Wie, however, to make money on the golf course. Top-ranking CEOs and sales professionals have been doing it for years, but these days whether it's on the fairway or the boardroom, the "old boy's club" is starting to take some new members.
According to Bill Gardiner, vice president at Grandview, Missouri-based Zorrel International, the change is taking root in academia. "You can tell by the graduation rates from school. Women are going through university at a higher rate than men. … We have to be reactive to that change," he explained. One way of doing so is by paying close attention to the design of women's golf apparel. One silhouette does not fit all. The details are what separates the women from the girls in the golf apparel sector.