Alternative Apparel Announces Erik Joule as Brand President and Chief Merchandising Officer
Twenty-five-year fashion industry veteran to join leading apparel brand effective January 7, 2013; based in Los Angeles design office.
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Alternative Apparel's current category offerings include men's and women's active and sportswear; accessories featuring travel bags and handbags; as well as a recent expansion into fitness-wear with MOVE, a yoga-focused line of apparel and accessories launching in December 2012. The brand is sold in leading department stores and specialty stores, including Bloomingdale's, as well as two freestanding boutiques located California-the first launched in April, 2011 in the Abbot Kinney district of Venice Beach and the second opened this November in the Larchmont neighborhood of Los Angeles.
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