Alternative Apparel Announces Erik Joule as Brand President and Chief Merchandising Officer
Twenty-five-year fashion industry veteran to join leading apparel brand effective January 7, 2013; based in Los Angeles design office.
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Joule has led product and brand innovation through organizing diverse teams to foster breakthrough thinking, as well as lead sustainability efforts across the industry, balancing profits and principles as well as creating a powerful team at Levi's that re-ignited the brand globally.
"I look forward to joining the Alternative Apparel team as its values of 'taking the road less traveled' as well as balancing sustainability and business are very symbiotic to my own," Joule said. "In addition, the intimate size of the company and its ability to be flexible, nimble and daring is most exciting to me along with its international expansion."
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