Alternative Apparel Announces Erik Joule as Brand President and Chief Merchandising Officer
Twenty-five-year fashion industry veteran to join leading apparel brand effective January 7, 2013; based in Los Angeles design office.
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In his new role as president and chief merchandising officer, Joule will oversee merchandising, design, development, sourcing and brand marketing at Alternative Apparel. An avid cyclist, Joule is a native of France, fluent in French, Spanish and English, and befittingly brings an international background to Alternative as the brand begins to expand into countries around the world.
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