In that regard, Torres recommends keeping it simple when it comes to imprint design. "On items that are squeezable, it is best to not imprint small text or detail, as it may fill in when the pad presses down on the item," she stated.
THINK OUTSIDE THE SPHERE
While there's nothing wrong with the tried-and-true polyurethane ball, a little innovation can go a long way toward maximizing the promotional capabilities of stress-reducing products. One example of such forward thinking is Prime Line's Belly Wobbler, a stress reliever with a weighted base and magnetized hands for holding paper clips, which proved to be the perfect giveaway at a magnetics company's trade show booth. "Because of the added magnet feature, the end-buyer was able to effectively communicate its 'magnetic message' by offering a desk item with functionality," Shulman explained. "It also helped the end-buyer stand out from the competition, because the Belly Wobbler was so different from what other exhibitors were handing out."