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Sean Norris
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Jennifer Torres, assistant national sales manager for Jornik Manufacturing, Stamford, Conn., recommended that distributors thoroughly test each sample's imprint retention after repeated use, in order to make sure that any branding remains intact. "Whenever possible, always order an imprinted sample of the product," she noted. "Play with the item as much as possible to see how well it holds up to the abuse."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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