And while the adjective "high-tech" is seldom the first to come to mind when envisioning stress reducers, there are indeed brave pioneers who have reimagined the seemingly simple products for the digital age—and reaped considerable rewards in the process. Tom Miller, marketing supervisor for Ariel Premium Supply, St. Louis, Mo., detailed one such instance, in which an urgent care center gave away a bandage-shaped stress reliever with a QR code imprinted on the reverse side. "On the landing page that the QR code directed to, they added a pop-up survey that asked questions to participants to help improve the quality of service," explained Miller. "The data was configured by Google Analytics, [which] measured that the facility had increased awareness by 27 percent."
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A stress-free guide to stress โจreducer success