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AUTO INSURANCE PRODUCTS
Instead of being downtrodden over the economic crisis, companies and agencies that sell auto insurance have used the recent recession to hone in on the ideal products for their marketing needs. The most common technique for promoting auto insurance is through auto-related products, such as ice scrapers and key chains. Lederer explained that the goal is "to tie the promotional product back to the car or truck itself." For example, an insurance company might use an ice scraper for their promotional needs during the winter. With a sizable imprint area and ability to fend off unwanted winter frigidity, the affordable item is useful for the company and consumer. "Key tags that offer an imprint of the auto insurance company's logo, website or phone [number] for quick and handy reference in the event of an accident [are popular]," he added.
- Companies:
- Crown Products
- Prime Line