Satisfaction Insured
A guide to insurance marketing in a recovering economy
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According to Jeff Lederer, executive vice president of Prime Line, Bridgeport, Conn., the funds of national insurance corporations allow them to order more frequently throughout the year, which means their products circulate more than products from local and regional companies. "Larger companies are also interested in some of our custom-sourcing items like bobble-heads and puzzles, which are very detailed and customized to their requirements and services provided," said Lederer. Because large companies have more available capital, they are able to order items designed to their specifications.
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- Companies:
- Crown Products
- Prime Line
E
Colleen McKenna
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