Satisfaction Insured
A guide to insurance marketing in a recovering economy
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But what about smaller insurance companies? Local providers have a fraction of the budget, but they still need promotional products. According to Hanika, regional companies, unlike larger corporations which rely on marketing through national ad campaigns, depend upon local sponsorships and trade shows. Smaller companies sell their insurance through insurance agencies, rather than the direct marketing approach that larger companies take, making promotional products even more elemental in their marketing strategy. Consequently, well-placed promotional products are essential to their success.
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- Companies:
- Crown Products
- Prime Line
E
Colleen McKenna
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