Satisfaction Insured
A guide to insurance marketing in a recovering economy
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On the product side, the interests of the life insurance industry vary year to year. Recently, water bottles have increased in popularity as insurance providers sponsor more walk-a-thons. "They like to hand out promotional products at public events," said Lederer. These walk-a-thons are effective publicity for the insurance industry because of the vast amount of foot traffic. "It's a useful product that leaves a lasting impression," Lederer stated.
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- Companies:
- Crown Products
- Prime Line
E
Colleen McKenna
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