On the Ballpoint
6 critical facts to remember when selling the industryโs most enduring promotion
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4. THE MOST COMMONLY OWNED PROMOTIONAL PRODUCTS
High: Research shows that the most commonly owned promotional products among all consumers are writing instruments, which have over 350 impressions per month. Distributors should also note that writing instruments are frequently repeat purchases, often they are annual orders for nearly the same item and imprint. Sometimes they come in even more frequently.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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