On the Ballpoint
Laura High: The BIC Clic Stic, [celebrating its 25th anniversary] is definitely a timeless mainstay of the industry, but many new features and benefits have been added along the way. Today, the Clic Stic is available in over 400 barrel and trim color combinations.
2. A SAMPLE IN THE CLIENT'S HAND MAKES ALL THE DIFFERENCE IN CLOSING THE SALE
Mahre: [Writing instruments are] inexpensive sales tools. So, put a sample in the client's hands. Also, distributors need to find out what is trying to be accomplished [by the client] and what image and message a client wants to convey. An inexpensive plastic pen sends one message, while a full-color solution offers up something different, and finally a personalized metal laser-engraved pen or gift set creates a really unique option.