On the Ballpoint
6 critical facts to remember when selling the industry’s most enduring promotion
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3. FASHIONABLE COLORS, STYLISH BARRELS AND "MINIS" RULE
High: We are seeing an increase in the popularity of mini writing instruments across all price points, as well as trendier, more fashionable colors in the high-end metal writing instruments range.
Mahre: What we have noticed at ADG Promotional Products is an increase in requests for a wider range of color options for barrels. Gold styles and looks are also making a comeback.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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