On the Ballpoint
6 critical facts to remember when selling the industry’s most enduring promotion
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1. CLICK PENS ARE TIMELESS
Bill Mahre: Obviously the convenience of the click pen has become more prevalent over a number of years. Overall pens are used by just about everyone on a daily basis (including younger people) and will continue to be a cornerstone of marketing efforts for companies, organizations and individuals for decades to come.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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