Snack on This
Counter this objection with a simple and delicious solution—samples. Edible samples kick your sales tactics up a notch—showcasing your product’s freshness, taste and potential for branding. For the one-two punch, Riordan recommended sending a spec sample.
4. Appeal to the senses
The smell of chocolate chip cookies alone can make people happy. Now imagine people eating those cookies and associating them with your client’s brand. With edibles, companies have the unique opportunity to engage all five of an end-user’s senses to create brand awareness that lasts, according to Strong and DePalma.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.