Snack on This
5 ways to bolster edible sales
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2. Know your client—and their objective
Your clients need to know you sell edibles—but you also need to know your client in order to pitch the best product for them, and how to wow them with the power of a successful edible.
For Riordan, six types of businesses—banks, financial service companies, insurance companies, hospitals, medical equipment and service companies, and construction-related companies—make up more than 50 percent of orders. Each type has specific preferences, said Riordan, suggesting that insurance companies tend toward edibles that include desk accessories, like a pencil cup.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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