Snack on This
Let clients take full advantage of the space—from the packaging to the edible itself. “Giving the marketer the ability to offer multiple imprints within one package … offers them the ability to really drive home multiple messages.”
“A well-made food product that combines branding is useable in every single industry and purpose,” said Strong. From sales meetings to concession stands, there’s no event or industry that won’t appreciate free food—and as a result, no audience that won’t have access to your client’s message. “We recognize that our products are carefully designed marketing products with an objective, and we just happen to use Belgian chocolate to deliver the message,” Strong said.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.