Snack on This
5 ways to bolster edible sales
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“The key to a successful promotion is true thought about what it should accomplish, and focusing on what it will say about the sender,” said Strong. Use your understanding of the client and their goals to offer an edible that fits their mission so well, they can’t turn you down.
3. Send samples
A common misconception, according to both Riordan and DePalma, is that edibles produced in the promotional products industry aren’t retail quality.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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