Snack on This
5 ways to bolster edible sales
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5. Use the whole product
Yes, an edible is a promotional product, but that shouldn’t limit you. “Sell something different,” said Lowe. Edibles provide the rare opportunity to turn the entire product into a marketing tool.
Whether it’s cookies, chocolate buttons or gumballs, customization directly on the product is key, according to Lowe. “Customers are recognizing the impact that imprinted or personalized candies can provide from a marketing perspective,” DePalma agreed.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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