2014 Top 50 Distributors: The Interviews
PM: What changes do you see in the near future for the promotional industry, and what impact do you see them having?
KK&GE: The Internet has and is having an impact, causing many to adopt a commodity-product-oriented approach to the industry. This has been exacerbated by those that call the industry the "promotional products" industry. We work very hard to remind our dealer organization that it is the "promotional advertising specialty" industry, and the delivery of messages is what we sell. The products that carry the messages are important, but are not where the investment is being made. We see more clients looking for the marketing and advertising our organization provides, and are seeing that the ideas we develop for them are where the value is.