2014 Top 50 Distributors: The Interviews
Insights and statistics from the industry's top-earning companies
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
PM: What changes do you see in the near future for the promotional industry, and what impact do you see them having?
JD: I seem to always come back to this, but technology has allowed us to make significant strides as far as the types of products we can produce, how efficiently we can produce them and how we incorporate them into larger ad campaigns. It has allowed us to stay creative, and I foresee the future of the industry living at the intersection of digital and tangible. We can no longer look at promotional products as a singular pillar; branded merchandise needs to be integrated as part of the larger advertising picture.
ยซ Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 AllNext ยป
0 Comments
View Comments
Michael Cornnell
Author's page
Related Content
Comments