Looking Beyond Traditional Print to Build Relationships with Brands and Potential Employees Alike
The following post was originally published by Wide-format Impressions. To read more of their content, subscribe to their newsletter, Wide-Format Impressions.
I recently came across this article taking a closer look at a promotion for an upcoming Disney film, Elemental. The entire premise of the article is about a marketing promotion seen in a mall for the movie, using decals on a wall. In particular, the article calls out the fact that it includes a photo-realistic decal of a fire extinguisher — which is cute and fits with the theme of the movie until you start wondering what happens if there is an emergency and someone tries to grab a fire extinguisher only to discover it’s a very well-done sticker.
- Categories:
- Management
- Marketing and Sales
- Printing
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/2/2024/02/Headshot-Aug-2023.jpg&w=51&h=51&c=true)
Toni McQuilken is the senior editor for the printing and packaging group.
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/12/2024/07/cjschmidt-720-1.jpg&w=142&h=80)
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/12/2024/07/west-end-buyer.jpg&w=142&h=80)
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/12/2020/03/HSG-Photo-1-20.jpg&w=142&h=80)
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/12/2024/07/dawn-olds-616.jpg&w=142&h=80)
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/12/2024/07/PPM0724_ExecPerspectives_Karl-Ziegler.png&w=142&h=80)
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/12/2023/07/250x250-Delta-Logo.png&w=142&h=80)