Utilizing the vibrant colors of Astrobright paper and envelopes can serve as an excellent way to get your marketing message read.
For those who attended Printing United Expo in Atlanta, GA, you likely came away with your head spinning. The show covered over 1 million square feet of floor space and showcased 811 exhibitors (including Wise) in categories ranging from commercial and industrial printing to large-format, labels and packaging, and promotional products. Attendees were treated to…
Last month, the newly formed Congressional Printing Caucus was announced. But what is it and what does it mean for our industry?
As a distributor, you are looking to be a problem-solver for your clients. If you can come up with a solution, you become the hero and deepen your relationship with the account. Since we know that a 5% increase in customer retention can lead to 25% to 95% increase in profitability (Bain & Co.), these…
Two Sides countered an opinion piece debating the sustainability of plastic versus paper packaging. Here is what the evidence shows.
Print distributors are always on the lookout for profit-building opportunities. Notice we said “profit” and not “sales.” There are plenty of products that bring in sales, but do they make money? If you have products with low profit margins, you can sell a lot of them and still not make very much. This is where…
It’s time to get creative and showcase the unique features of your company with a memorable business card. Here are some ideas.
When designing self-mailers, it’s essential to understand USPS regulations to maintain creativity and optimize postage rates.
Sign fails always make me want to laugh or cry, but they never fail to make me stop and pay attention. What’s your favorite sign fail?
Including a business reply card in your direct mail package might just spur higher response rates. Here is why.
