Why a Bottle Makes a Good Business Card
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Here’s a fantastic way to explain your services and make people remember you
One of my mentoring clients works in the pharmaceutical industry. They specialize in just-in-time pharmaceutical packaging. They will be attending a show soon and we were discussing how they could make a memorable impression at the event.
After our discussion, we came up with a rather different idea for a business card. Rather than present the standard business card format, we decided to print their details on a labeled bottle. The bottle will be packed in a box with a label that has a pharmaceutical fold.
This package explains clearly they type of product that the company specializes in. It also has plenty of space to showcase a little more about the company. They also have one or two unique product features and these will be featured too.
How can you present your message in the same way?
Everyone can create a similar product. It might be a vinyl-wrapped product. Or a mini-sign. It could be a piece of direct mail. No matter what your sector specialization is, you can make it memorable.
An important feature of a calling card like this is the message
This tells prospects what you can achieve for them in just a few words. Find out how to create a powerful message that can be used for these sorts of products in my book How To Stop Print Buyers Choosing On Price.
PS Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively
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Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
