It can be hard making clients happy and even more difficult when certain factors, such as design,…
As direct mail makes a resurgence, consumers are becoming wary of “junk” mail. Printers should educate brands on ways to stand out.
With the WGA strike still making headlines, it got me thinking about how creativity helps shape the world around us.
In a world of value-added services I would encourage you to approach things a bit differently.
Let’s explore how to increase desirability of your product or service with direct mail using these behavioral science tactics.
A survey by Two Sides North America and research firm Toluna details the misconceptions U.S. consumers have regarding paper products.
Complete with a hashtag and over 2.7 million views, Truly Engaging has harnessed TikTok for its incredible marketing potential.
The Alliance’s action of identifying a catastrophic bill in Washington state that would have banned certain inks prevailed.
A proposed Washington state bill was amended to include a ban of all printing inks and paints that use chlorinated pigments.
Let’s look at how information gap theory and authority principle can be used to increase direct mail response.
