With the anticipated surge in political advertising for the 2024 elections, understanding best…
Using Variable Data Printing to create personalized pieces can boost the effectiveness of your direct mail campaign. Here are tips.
What’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…
GEW partnered with several local colleges in the UK to retrofit a double-decker bus to turn it into a mobile STEM workshop for kids.
John Oliver used wide-format printing in the form of billboards and bus wraps to help win votes for an endangered bird.
Designing for direct mail can be broken up into three segments: layout, color/images, and copy. Let’s dive into the details.
Have you ever thought about the value creativity brings to your business, to others, and to print industry as a whole? Without creativity, we would not have inkjet printing, data collection to measure and report on important KPIs, continued press automation to improve productivity and quality, and AI-driven data analysis to drive targeted marketing, and…
While installing outdoor graphics brings with it its own set of considerations, there is one issue…
Looking to boost your sales in 2024? Ask yourself if there is any low-hanging fruit you might have missed. "Low-hanging fruit" refers to those easy sales that are no-brainers. Once identified, they are common-sense opportunities that are easily recognized by distributor and customer alike—and there might be more of them than you might think. One…
Each year, in addition to Pantone, I also see what popular paint companies are choosing for their…
