Navigating the Boom in Political Advertising
The following post was originally published by Wide-format Impressions. To read more of their content, subscribe to their newsletter, Wide-Format Impressions.
In the context of the rapidly evolving political landscape and the anticipated surge in political advertising for the 2024 elections, understanding best practices for political advertising in out-of-home (OOH) media is crucial. As political spending is expected to surpass $10 billion, focusing on battleground states and Senate races, wide-format print providers and OOH media companies face unique challenges and opportunities.
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Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.