WHAT'S IN STYLE

Admittedly, Drake's "Nice For What" has become our most recent anthem, so when we read that Drake did another great thing and followed through on his high school school uniforms promise, we were pretty excited. First, some backstory: The hip-hop superstar filmed his "God's Plan" music video in Miami, where he ended up donating $1…

Now more than ever, promotional apparel trends are drawing inspiration from street style and runway looks. But, promotional apparel suppliers and distributors need to be able to repurpose these trending looks into promotional styles that still showcase the client's branding. To help you find this balance, Mark Seymour, chief sales officer for Next Level Apparel,…

I'm always excited when I come across great promos in the wild. This week, I saw so many amazing promotions that it was hard to pick just five. But, I managed to hunker down and make my top picks, and this week it is all about the T-shirt. Keep reading for my five. 1. New…

We'll admit it—it's been a while since we've been teenagers. As such, we're pretty out of the loop about what the teens are into. (They're still into Pokemon and Maroon 5, right?) Thankfully, our favorite survey, Piper Jaffray's "Taking Stock of Teens," is out for spring 2018, and…

If this is an April Fool's Day prank, Calvin Klein is a few weeks late to the fun. According to Nylon, the fashion brand just released a pair of $390 rubber cleaning gloves, and we are thoroughly confused. The Pink Rubber Gloves come in one size, and are described as "rose" pink with a logo…

Promotional uniforms are shifting for 2018. They’re getting more technical features and designs, and they’re even getting more casual. To help distributors stay on top of the latest in promotional uniform trends, Promo Marketing interviewed Lisa Denham, marketing director for Executive Apparel, Philadelphia. Promotional Uniforms Style Trends For promotional uniforms, 2018 will continue to see…

When you work in promotional apparel, you're always on the lookout for what's doing well in retail apparel trends. For 2018, we have a good idea of what retail trends continue to dominate, and which trends are beginning to emerge. Athleisure According to Jane Hali & Associates LLC,…

In this episode, Sean and Brendan chat with David Klatt, newly-hired CEO of BIC Graphic North America, and talk about some of the biggest stories from around the industry...

Champion Athleticwear opened its first U.S. store in Los Angeles over the weekend. The big grand opening took place on April 7, and the first 500 customers received a limited edition canvas tote bag exclusively designed by local artist Stella Blu. https://www.instagram.com/p/BhQGgAvF-D8/?tagged=championla Champion chose Los Angeles because of its cultural offerings, the company said in…

We won't pretend we know enough about the NFL to make predictions about future NFL players and what it means for the league going forward (that's ESPN's beat). But what we do know is hats. In preparation for the 2018 NFL Draft at the end of April, New Era has unveiled every NFL team's draft…