WHAT'S IN STYLE
April 11, 2018 at 12:15 pm
As part of Promo Marketing's annual Style Guide feature, we interviewed several suppliers about the current state of the promotional apparel market, millennial promotional apparel, and where they thought the industry was headed. Here, Vicki Ostrom, trend editor for SanMar, Issaquah, Wash., shared her thoughts on the hottest new trends, and what millennials are looking for…
April 11, 2018 at 9:40 am
Long thought to be untouchable for our marketplace, retail-style patterned plaid flannel shirts were rarely found in promotional products channels because there was always that nagging question of embroidery...
April 4, 2018 at 12:53 pm
These days, it can be hard to keep anything out of the public eye, thanks to the internet. From new albums to movie trailers, if it exists, the chances of a leak are inevitable. Unfortunately, the NFL learned this the hard way, and it is currently investigating a photo…
April 4, 2018 at 12:22 pm
Most of the time, Beyoncé can do no wrong when it comes to her promotional merchandise. From her Valentine's Day collection to her Holiday collection, she's consistently proving that she is the queen of promotional apparel. But, it looks like Queen Bey hit a snag with her latest Nefertiti-inspired spring…
March 29, 2018 at 12:14 pm
Last week, Promo Marketing kicked off our seventh year of Power Meetings with a four-day extravaganza in Ft. Lauderdale, Fla. The event, held at the DoubleTree Suites by Hilton, was the first of four Power Meetings set for 2018. And boy did it deliver. Here's what you missed if you weren't lucky enough to attend...
April 4, 2018 at 12:00 pm
When we browsed Nike's new spring collection last week, we had some questions. Looking at the athletic apparel retailer's Nike Sportswear Metallic Jacket, we couldn't help but think it looked like a space suit. But it looks like Nike kicked off an interesting trend. According to GQ, The North Face and Supreme are collaborating on…
March 28, 2018 at 12:05 pm
Millennials have gotten a lot of flak in the news for their love of avocado toast, their dependence on technology and their inability to flee their parents' basements, and yet marketers nationwide have long been obsessed with what millennials want. At least in the apparel world, we may finally have an answer, and the results…
March 28, 2018 at 1:10 pm
We at Promo Marketing know how important a logo is. We've seen what happens when a logo design goes right, and we've seen what happens when a logo design goes wrong. Unfortunately, Target learned a valuable lesson in logo design, and hopefully, you can learn from its mistake. As part of its new apparel brand…
March 28, 2018 at 12:57 pm
Nike has long been at the forefront of athletic apparel trends, thanks to its cutting-edge running shoes and streetwear-inspired looks. So, when we caught a glimpse of its upcoming Spring 2018 apparel and footwear collection, we paid extra attention. Here's everything you need to know: According to Nike, the collection aims to reimagine the company's…
March 21, 2018 at 12:51 pm
It looks like a transition to Army camo uniforms might cost the Air Force a hefty price. According to Military.com, it would cost the Air Force $450 million to implement a fast-track integration of the new uniforms within 24 months.. If the Air Force chooses the 48-month transition, it will cost $125 million. All this…
