WHAT'S IN STYLE

Ordinarily, we're the first to fall prey to a two-for-one marketing tactic (hence why our cupboards are unnecessarily full of Spam). But even we can't wrap our heads around Balenciaga's latest double T-shirt marketing ploy, and it seems the internet agrees with our discontent. The high-fashion brand unveiled its new T-shirt shirt, which is essentially…

Come 2020, Nike will continue to be the exclusive provider of on-field NFL apparel, which includes jerseys and base layers. For the adult fan apparel, i.e., authentic and replica jerseys, warm-up clothes, champion tees, etc., there will still be a Nike logo, but Fanatics will manufacture and distribute the clothing...

Food apparel—everybody's doing it. From Arby's to KFC, the latest food craze has very little to do with actual food. Consumers are loving the chance to sport their favorite foods as outfits, and it looks like Kellogg's is the latest company to get in on the trend. The buzz surrounding Kellogg's new merchandise collection with…

We've all been there: You finally talk yourself into going to the gym, you spend seven minutes on the treadmill and sweat starts dripping into your eyes. Unfortunately, you left your towel in the car, and it's at this exact moment that you remind yourself why you never go to the gym in the first place. Nike's new apparel product would change the sweat game. But oh man does it have a terrible name...

Plus-size apparel has experienced an uphill climb to acceptance. Only recently did the fashion world begin to listen to consumer demand for more plus-size options. Walmart recently launched its Terra & Sky line in plus-size, Kmart completed a rebranding of its plus-size clothing, and Nike launched its first plus-size collection. Still, companies have been slow…

Almost one year ago, the ill-fated Fyre Festival took place on an island in the Bahamas. If you recall, tons of concert-goers were left stranded when the music festival was canceled at the last minute (after they paid top dollar for "exclusive" tickets). Ja Rule's reputation hasn't been the same since, and Billy McFarland, the…

We've got an interesting apparel partnership to spotlight this week. Retail brand Kohl's announced earlier this week that it would be teaming up with digital media company PopSugar to create a data-driven clothing line for millennial women. And, if it succeeds, it could be a sign of things to come in apparel design. The collection…

Millennials: We've spent a lot of time researching and brainstorming what exactly they want, and how it will affect the business landscape. But while we were focusing all the attention on them, there's been another consumer tier quietly making their presence known in the retail world: bridge millennials. According to Chainstore Age, based on findings…

U.S. apparel company Gap found itself at the center of a T-shirt controversy earlier this week. According to The Washington Post, the retailer sold T-shirts in North America that featured a map of China without including Taiwan. Even though the T-shirt was not for sale in China, Gap had to quickly make an apology for…

With Prince Harry and Meghan Markle's royal wedding almost here, retailers have been churning out the royal wedding merch around the clock. Now that we're down to the wire, the merchandise has been getting even zanier. Just this week, ASOS unveiled a royal wedding T-shirt that makes Prince Harry and Meghan Markle look more like…