In 2017, BIC Group sold BIC Graphic North America, its promotional products division, to H.I.G. Capital, a private equity firm. Following the sale, the supplier appointed long-time vice president and general manager Emmanuel Bruno as president, then named Pierre Montaubin vice president of global support services.

In its latest and perhaps biggest move, the supplier appointed David Klatt, a consumer products veteran, as CEO. On this first episode of the Promo Marketing Podcast, hosts Sean and Brendan talk to David about bringing his outside experience to the promotional products industry, his plans for BIC Graphic and what distributors should expect from the supplier moving forward.

We also chat about CafePress' recent financial woes, social media promotions gone wrong and climbing giant rocks on the company dime. Listen here or download wherever you get your podcasts!

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