Writing Instruments

Exploring the Latest Writing Instrument Trends
July 24, 2023 at 11:32 am

In an industry like promo, tech will always have merit as a high-perceived value and high-profile gift. But a pen is arguably one of the most useful gifts you can use in a promo, so its application and intended audience is much wider.

Rose Gold: The 'Trend' That Is Here to Stay
September 30, 2022 at 10:38 am

Rose Gold in Promo Millennial pink, pink gold or rose quartz—rose gold has many names and has saturated the promotional marketing industry for nearly a decade. It, along with metallic hues, are in high demand. Whether you are pursuing a trendy pen, a travel mug or a notebook as your promo item, the goal is…

How to Provide Promotional Writing Instruments End-Users Will Love
August 9, 2022 at 11:10 am

Yes, sometimes the classics are what people want. But new features that go along with technological advancements keep popping up on items like ballpoint pens. Think stylus tips for smartphone devices, or smoother-gliding ink. Heck, think mechanical pencils! Can you imagine someone from the 1920s seeing that?...

Introducing uni: uniball Rebrands as Product Portfolio and Market Share Expands
July 6, 2022 at 9:34 am

Today, celebrating renewed omnichannel growth and a continued commitment to expanding the product portfolio, uniball announced its rebrand as uni. “uni is more than a name change," said uni president Mike Parker. "It’s a fresh commitment to our future that will widely expand our portfolio of product solutions in the writing, art and creativity market…

Koozie Group Announces Giveback Program to Benefit United Way
June 27, 2022 at 12:20 pm

Koozie Group, Clearwater, Florida, announced a partnership with regional United Way chapters in Florida and Minnesota to donate 5% of sales on its writing instrument orders. This cause marketing effort will start July 1, 2022, and is part of Koozie Group's "Keep It. Give It." initiative aimed at leaving a positive, lasting impact in the communities in which it operates...

Goldstar Appoints RJ Hagel as Director of Global Marketing
June 17, 2022 at 9:55 am

Goldstar, San Diego, announced that Robert "RJ" Hagel has been appointed as director of global marketing. Passionate about evolving the Goldstar brand globally, Hagel has been a driving force in Goldstar marketing for more than eight years. Formerly Goldstar's senior marketing manager for Europe and North America, Hagel is now responsible for all global marketing activities and teams...

Tips for Selling Ballpoint Pens, a Perfect Promo for Your Clients
June 9, 2022 at 9:41 am

As we celebrate National Ballpoint Pen Day on June 10, it’s a good time to reflect on one of the promotional industry’s best sellers. Here’s why I recommend ballpoint pens for cost-effective, memorable branding and why you should suggest them for your corporate clients...

Reasons to Write On! With Koozie Group
June 6, 2022 at 11:34 am

Even though Koozie Group no longer uses the BIC name, it remains the exclusive promotional products supplier of BIC-branded writing instruments in the U.S. and Canada. The supplier's long history of bringing standout writing instruments to the promo space is just one of the many reasons to Write On! with Koozie Group. Let’s explore some others...

9 USA-Made Promotional Products for Spring and Summer
April 13, 2022 at 1:26 pm

With all the supply chain issues suppliers, distributors and end-buyers are dealing with, sourcing domestically can alleviate some of the pressure. There's less worry about factories shutting down or ships waiting outside of ports for days at a time (let alone the time it takes to unload them). Here are nine USA-made promotional products to get you started...

8 Promotional Product Ideas for Remote Workers
February 25, 2022 at 10:09 am

Some companies are finally gearing up for a return to the office, but many others are staying fully or partially remote, especially as a way to woo employees in a competitive labor market. Those companies will be in need of promotional products for remote workers. Give them the good stuff with these ideas...