Writing Instruments

Spring Into New Products
February 27, 2024 at 12:28 pm

Springtime is just around the corner, and we can’t wait! In addition to giving us warmer weather and pretty flowers to look at, spring is widely regarded as a time of hope, rebirth, and new beginnings. In the spirit of this rejuvenating season, we’re feeling inspired to talk about our brand-new products! As you’ve probably…

AAkron Line Named Exclusive Supplier of A.T. Cross
February 27, 2024 at 9:43 am

AAkron Line, Akron, NY, announced that it has been named the exclusive supplier and decorator of A.T. Cross writing instruments in the promotional products industry. Founded in 1846, Providence, Rhode Island-based A.T. Cross Company is a global innovator of fine writing instruments. Effective immediately, distributors can find A.T. Cross writing instruments available for laser engraving,…

Dave Saracino Joins All American Writing Instruments as Chief Revenue Officer
December 21, 2023 at 12:25 pm

Tenured promo products industry veteran Dave Saracino returns to his writing instrument roots as chief revenue officer for All American Writing Instruments (AAWI), Linden, NJ. In his new role, Saracino will focus on growing the distribution of AAWI's promotional products portfolio across North America. He will report directly to…

Exploring the Latest Writing Instrument Trends
July 24, 2023 at 11:32 am

In an industry like promo, tech will always have merit as a high-perceived value and high-profile gift. But a pen is arguably one of the most useful gifts you can use in a promo, so its application and intended audience is much wider.

Rose Gold: The 'Trend' That Is Here to Stay
September 30, 2022 at 10:38 am

Rose Gold in Promo Millennial pink, pink gold or rose quartz—rose gold has many names and has saturated the promotional marketing industry for nearly a decade. It, along with metallic hues, are in high demand. Whether you are pursuing a trendy pen, a travel mug or a notebook as your promo item, the goal is…

How to Provide Promotional Writing Instruments End-Users Will Love
August 9, 2022 at 11:10 am

Yes, sometimes the classics are what people want. But new features that go along with technological advancements keep popping up on items like ballpoint pens. Think stylus tips for smartphone devices, or smoother-gliding ink. Heck, think mechanical pencils! Can you imagine someone from the 1920s seeing that?...

Introducing uni: uniball Rebrands as Product Portfolio and Market Share Expands
July 6, 2022 at 9:34 am

Today, celebrating renewed omnichannel growth and a continued commitment to expanding the product portfolio, uniball announced its rebrand as uni. “uni is more than a name change," said uni president Mike Parker. "It’s a fresh commitment to our future that will widely expand our portfolio of product solutions in the writing, art and creativity market…