Introducing uni: uniball Rebrands as Product Portfolio and Market Share Expands
Today, celebrating renewed omnichannel growth and a continued commitment to expanding the product portfolio, uniball announced its rebrand as uni.
“uni is more than a name change," said uni president Mike Parker. "It’s a fresh commitment to our future that will widely expand our portfolio of product solutions in the writing, art and creativity market segments. It’s a re-invigorated vision, steeped within our rich 135-year legacy of quality, craftsmanship and commitment to our customers. If we know anything after over a century of business success, it is that where creativity and connection exist, vitality and growth are sure to follow.”
uni has been operating as an entrepreneurial and ambitious startup since exiting a distribution relationship with Newell Brands in 2019. The brand is available to the promotional products industry through an exclusive partnership with Starline.
uni projects the North American business to exceed $120 million by 2025, essentially doubling in less than five years. While the threat of digitization has been well-documented for decades, digital penetration on tablets has plateaued, with a number of sub-categories in the writing and art/craft segments maintaining high levels of consumer relevancy and sustained growth.
Today, uni introduces Start Your Story, an inspiring campaign that communicates the brand transition and drives awareness of what's possible with uni’s broad portfolio of product solutions.
Created in partnership with Media.Monks, Start Your Story is a video and social-heavy campaign featuring individuals who boldly pursued their passions by starting their stories. The campaign highlights the unique personal stories that celebrate our creative journeys.
“If the last three years have taught us anything, it is that more people are re-assessing how they spend their time—from their careers to their passions," Parker said. "The vision for this campaign is to celebrate and empower people to take control of their personal journey by inspiring creativity and connection."
For more information on uni, visit www.uniballco.com.