Writing Instruments

Even though Koozie Group no longer uses the BIC name, it remains the exclusive promotional products supplier of BIC-branded writing instruments in the U.S. and Canada. The supplier's long history of bringing standout writing instruments to the promo space is just one of the many reasons to Write On! with Koozie Group. Let’s explore some others...

With all the supply chain issues suppliers, distributors and end-buyers are dealing with, sourcing domestically can alleviate some of the pressure. There's less worry about factories shutting down or ships waiting outside of ports for days at a time (let alone the time it takes to unload them). Here are nine USA-made promotional products to get you started...

Some companies are finally gearing up for a return to the office, but many others are staying fully or partially remote, especially as a way to woo employees in a competitive labor market. Those companies will be in need of promotional products for remote workers. Give them the good stuff with these ideas...

Kustom Promos recently announced that Alex Morin has joined the company’s growing sales team. Morin has over 20 years of experience spotting hits and helping distributors create one-of-a-kind products for clients. Kustom Promos creates eco-friendly notebooks and custom-made pens no one has seen before...

Goldstar continues to follow through with its growth initiatives by announcing two new members of its management team and changes to the inside sales team. Megan Hernandez joins as South-Central region sales manager, Salina Brill joins as North American marketing manager and Ricardo Vieira has been promoted to inside sales manager...

In January 2022, you will see changes to some of our BIC-branded writing instruments, as well as our Sticky Note products, mouse pads and magnets. But don’t worry, it’s nothing major! We’re just swapping one logo for another. Everything else will remain the same. There are absolutely no changes to the quality of the materials, processes or imprints...

Koozie Group, Clearwater, Fla., announced a new partnership with Dri Mark. Since 1958, Dri Mark has been a leader in the marker manufacturing industry. The first in the U.S. to sell an instant-dry marker, the Dri Mark tradition shines through in all that they do. Today, Dri Mark is the standard for highlighters, dry erase…

An internet company created a branded website for a promotion called "Where has your pen been?" A local bank wanted to increase awareness of its low mortgage rates through a direct mailing. An insurance company was planning its annual sales meeting and needed a save-the-date item. Here's how all three used the Javalina Pen...

Following its organizational restructure announcements last month, Goldstar announced three new key hires within its sales and marketing teams, taking the next step in strengthening its market position and value of simplicity...

How do you go about selecting winning writing instruments that customers and end-users will love? We asked four supplier experts about what end-users are looking for in their writing instruments, updated trends and products, sales challenges and more...