Sports & Leisure

Pop! Promos Wins Jack Nadel 2021 Creative Supplier of the Year, Inside Rep of the Year
May 18, 2021 at 1:03 pm

For the fifth year in a row, Pop! Promos, Philadelphia, has been named Jack Nadel’s Creative Supplier of the Year. This year, the company took home double honors, with Pop! Promos account executive Katie Swinburn named Jack Nadel’s Inside Rep of the Year. Swinburn has been working closely with JNI for six years and...

A Promo Gold Rush? After Starbucks Korea's Hugely Popular Summer Giveaway, Other Brands Are Lining Up to Try Similar Promotions
May 18, 2021 at 12:50 pm

After seeing a pair of Starbucks promos become the it-products last summer, other Korean brands are trying to catch that same lightning in a different bottle. A number of brands have begun rolling out camping gear and suitcases as customer loyalty incentives, with many of the products similar (and in some cases identical) to the ones Starbucks used...

Ralph Lauren Releases MLB Apparel Collaboration With Four Teams
May 12, 2021 at 11:32 am

Ralph Lauren announced a partnership with multiple MLB teams to create co-branded apparel. In 2018, the company partnered with the New York Yankees for a collection that sold out fast. This new partnership will see Ralph Lauren collaborate with the Los Angeles Dodgers, Chicago Cubs, St. Louis Cardinals and, once again, the Yankees...

University of Arkansas Licenses Its Logo for Hog-Shaped Tortilla Chips
May 7, 2021 at 11:21 am

What’s even the point of a gameday party or tailgate if you don’t have chips and dip? If you’re a fan of the Razorbacks, prepare to take your snacking level to new heights, because the University of Arkansas just licensed its logo for the sake of hog-shaped tortilla chips...

Why Aren't More Pro Sports Teams Giving Away Branded Masks as Game Promos?
April 30, 2021 at 9:58 am

A few teams, like the Pittsburgh Pirates, New York Mets and Washington Capitals, gave out branded face masks for their first games with fans present. It's such a no-brainer that we couldn't help but ask why more professional sports teams haven't done it. What's going on here?...

What's In the Cleveland-Themed NFL Draft Gift Bag?
April 29, 2021 at 2:34 pm

ESPN’s Adam Schefter, pretty much the most reliable guy when it comes to all things NFL, posted a picture of the NFL Draft gift bag for tonight’s draft, giving us a pretty good look at what’s inside. Since the draft is taking place in Cleveland, a lot of the gifts are from local companies. Here's what's in the bag...