Sports & Leisure

Welp, it's official. The Oakland A's are moving to Las Vegas, following their former neighbors, the Raiders, and the surprisingly successful Golden Knights hockey team. The Oakland faithful tried to hold onto their team, though, including the use of print and promotional products to try to sway MLB owners from allowing the relocation. The "Stay…

The Sundance Film Festival has completely transformed Park City, Utah. What was once a quiet mining town is now a cultural epicenter. To match that high-value, outdoorsy aesthetic, the festival collaborated with Utah outdoors brand Cotopaxi for co-branded merchandise.

A portrait then-8-year-old Liam Castellanos did of his big-league dad ended up on a T-shirt that the team sold through the Reds' official store, with proceeds going to charity. Now in Philly, Liam once again put marker to paper for charity, this time drawing himself and bringing his own face into the team.

After Bengals receiver Ja'Marr Chase said he's "always open" in a press conference, 7-Eleven created a co-branded line of merchandise with Chase, including a sparkly 7-Eleven logo pendent, Bengals-colored apparel, and more.

Phillies right fielder Nick Castellanos' son, Liam, designed a T-shirt for charity while his dad was playing for the Cincinnati Reds. Now that he's in Philly and making history in the playoffs, the younger Castellanos is literally going back to the drawing board for another line of apparel.

University of Colorado's merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.

Just last year, Lululemon and Peloton were locked in a court battle over apparel designs. Now, the two fitness brands have announced a strategic partnership, which includes co-branded apparel.

The Congressional-Executive Commission on China, a bipartisan Congressional commission, sent a letter to NBA commissioner Adam Silver to ask that the league stop using and selling apparel and footwear made using forced labor in China

After watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It's a valuable lesson in branding integration and building an experience for the end-user.

It seems like Taylor Swift and Kansas City Chiefs tight end Travis Kelce are really dating. After Swift popped by the stadium, Kelce and Chiefs merchandise sales exploded nearly 400% over the weekend.