Sports & Leisure

If Lululemon and Nike's Olympic styles are good enough for the biggest names in sports, they can influence any distributor’s apparel promos.

Whether it’s a stadium that can fit thousands of people, or the local field 10 minutes down the road from your house, cheering on your favorite team is always better with the use of promotional products.

A study found that an overwhelming majority of sports fans would buy WNBA or other women’s sports merchandise if it were more available.

Lessons in quick turns and minimizing variables from Atlas Embroidery & Screen Printing, who printed the Florida Panthers' Stanley Cup merchandise

A Phryge? What’s a Phryge? And is it cute enough to drive demand for branded merchandise? We crunched the numbers.

Last weekend’s MLB London Series was a success for baseball, but some fans were left confused by New Era’s merchandising.

Cap America has hired Carter Newman as national sales manager for its sporting goods division.

Pickleball has seen 224% growth since 2020, and it's not the only fast-growing paddle sport with promo potential.

The NFL Draft is arguably football's second-biggest night. But, in terms of hats, well, it might still be the second-biggest night. But the NFL Draft tradition of draftees donning their new franchise's hat after being selected is a fun one. And, each year, the NFL and its merchandise partners take great care in designing headwear…

After 19,000 Jaromir Jagr bobbleheads were stolen and then returned to the Pittsburgh Penguins, the team got a six-foot bobblehead to celebrate.