Sports & Leisure

U.S. Olympic team uniform designer Ralph Lauren has integrated cooling technology into the Opening Ceremony Parade uniform. The new RL Cooling technology was developed specifically for the athletes, and monitors skin temperatures the same way a computer’s cooling device detects heat...

People don’t necessarily want to smell like bug spray when they’re just hanging out in their back yard, hiking or going camping. Having apparel that stands up to pests but also feels comfortable to wear could be huge in the outdoor apparel world...

The best part of the Euros final wasn’t the actual game (which was entertaining), but the Italian fans dressed as Mario. Did the spirit of Italy’s favorite plumber push the Azurri to victory? Seems likely, so we're celebrating with something Mario-themed in today’s edition of the Faves. Let’s-a go!...

Warner Bros. has 200 licensing partners for "Space Jam: A New Legacy." The latest merchandise to come out of that is a co-branded kit from Nike and Xbox that combines footwear, gaming and direct mail, appealing to fans and influencers alike. The attention to detail here is out of this world...

Major League Baseball recently announced a partnership with Candy Digital, which specializes in “digital collectibles.” As part of that partnership, the Los Angeles Dodgers are auctioning a 2020 World Series ring NFT along with a real one. It underscores the possibilities in combining digital and physical merchandise...

One thing is for sure: Whether distributors have been eyeing center stage or center field, now is an ideal time to jump into the entertainment space. Allowing fans back into venues nationwide should also provide a much-needed spike in promotional product sales...

After the Supreme Court's ruling, some states are allowing college athletes to profit from their name, image and likeness. There's already a boom in student-athletes filing trademarks for logos or incorporating their name onto existing product lines. It's even playing a part in recruiting now, too...

Stadiums and arenas are back open for games and concerts, but things in the stands might not feel totally the same ever again. At least, if you’re in some particular arenas and stadiums, you might notice that your drink is in an aluminum cup, rather than plastic. That’s part of an initiative from Ball Corp., the manufacturer best known for...

The Washington Football Team announced a multi-year partnership with Vistaprint as the “official design partner” of the team while it undergoes its rebrand. As part of the partnership, Vistaprint will also give local small businesses free marketing and rebranding services as it show offs its new design capabilities...

Dunkin's new "Popping Bubbles" online game to promote a new menu item promises cash prizes and promotional products. The focal point of the game is that you can play every day, ensuring that customers visit their website on a daily basis in the hopes of winning branded merchandise.