Sports & Leisure

USL soccer team Forward Madison FC is known for creative promotions and over-the-top jersey designs. After a tough year without fans, the team added a way for fans to connect all over the world through a specially designed jersey that lets fans buy beers for one another via QR code...

The new name, image and likeness rules in the NCAA, now commonly referred to as “NIL,” are giving student-athletes the chance to monetize themselves for the first time. A lot of the campaigns are from superstar football and basketball players looking to capitalize on the hype before they go pro, but a lot of other…

Spanish soccer giant Real Madrid has seen some pretty impressive e-commerce growth from Instagram. After gaining 12 million new followers from 2020 to 2021, the club reported that 75,000 Instagram users accessed the official Real Madrid online merch store through Instagram...

The Los Angeles Lakers celebrated Kobe Bryant’s birthday on Aug. 23 by giving newborns who share the late basketball icon’s birthday a special gift from the team. Through a partnership with UCLA Health, the Lakers gave newborns and their families a gift bag featuring...

Tony Hawk is synonymous with skateboarding. He’s attached his name to a giant list of brands over his decades-spanning career, boosting the profiles of everything from Bagel Bites to Mini Coopers. Now, in partnership with Liquid Death Mountain Water, he’s attaching his blood—for real...

Nothing can stop our constant quest to find the most fun promotional products each week. This time, our five favorite promotional products includes Nike sneakers modeled after our favorite convenience store, Netflix home decor, Drake's designer college apparel and more...

Barstool Sports founder Dave Portnoy posted on Instagram in July that college athletes could sign on as a Barstool Athlete and, in exchange, receive Barstool-branded merchandise. Other than that, no one—not even Portnoy—seems to know what exactly these partnerships will entail...

Whataburger isn’t just famous in Texas for its food. It’s also known to have some pretty killer branded merchandise. It’s so well-known for that, in fact, that people have posed as employees to get their hands on exclusive stuff. The chain’s newest merchandise venture is aimed at outdoor sports enthusiasts...

Team USA athletes showed off the gift set waiting for them in Tokyo from sponsors like Samsung, Nike, Ralph Lauren, Oakley and more.

Cincinnati Reds right fielder Nick Castellanos showed up to the All Star Game red carpet rocking a T-shirt with a hand-drawn design by his 7-year-old son, Liam. Now, the Castellanos boys have teamed up with local T-shirt company to produce Liam’s design for Reds fans everywhere, with a portion of proceeds going to charity...